---
title: Funnel Tracking via dataLayer and Google Tag Manager
description: This guide describes the information tracked through the dataLayer for Google Tag Manager at each stage of the vehicle reservation funnel.
---

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# Funnel Tracking via dataLayer and Google Tag Manager

## This guide describes the information tracked through the dataLayer for Google Tag Manager at each stage of the vehicle reservation funnel.

#### **FUNNEL TRACKING INFORMATION**

###### **1) Product Impressions**

Identifies which vehicles and additional services are displayed to users and in what context, providing visibility into product exposure throughout the funnel.

**Vehicles (when search results are displayed):**

- Vehicle model name
- Vehicle category
- Model ID and category ID
- Rental price
- Pick-up location
- Position in the results list
- Selected currency

**Additional Services (when optional services are displayed):**

- Service name
- Service ID
- Price
- Type (Additionals, Insurances, Others)
- Position in the list
- Variant (EXTRA)

---

###### **2) Product clicks:**

Tracks user interaction with a specific vehicle, allowing analysis of intent, preference, and the effectiveness of result presentation.

- Triggered when a user clicks on a specific vehicle
- Captures the same vehicle data as impressions
- Includes *actionField* with `list: 'PayBtn'` to identify the action

---

###### **3) Shopping Cart Management**

Monitors how users build their bookings by tracking when additional services are added or removed during the process.

When adding or removing additional services:

- Service name
- Service ID
- Price
- Category (pick-up location)
- Variant (service type)
- Quantity
- Action performed (add / remove)

---

###### **4) Checkout process**

Enables analysis of user progression through checkout steps and helps identify potential friction or drop-off points.

The checkout process consists of three steps:

- **Step 1:** Additional services list
- **Step 2:** Reservation submission
- **Step 3:** Payment method

For each step, the following data is captured:

- Step number
- Selected option
- Full product list (vehicle + services)
- Detailed pricing information for each item

---

###### **5) Checkout options**

Captures specific decisions made by users during checkout, supporting preference and behavior analysis.

- Step number
- Specific option selected by the user

---

###### **6) Purchase completed**

Centralizes full transaction data, enabling revenue tracking, commercial performance analysis, and funnel effectiveness measurement.

**Booking Information:**

- Reservation ID
- Customer ID and global ID
- Affiliation (“Online Store”)
- Vehicle model and category
- Pick-up and return dates
- Total revenue
- Promotion code (if applicable)
- Calculated taxes
- Currency
- Shipping costs (always 0)

**Included Products:**

- Main vehicle
- Additional services
- Insurances
- Pick-up and return locations
- One-way delivery services

---

###### **7) Conversions**

Supports accurate identification and attribution of conversion events, including interactions outside the direct purchase flow.

- Contact path (WhatsApp, email, etc.)
- Conversion event ID
- Callback for redirection

---

 

###### **8) WhatsApp Conversion**

Allows you to track conversion events through the floating WhatsApp link:

event: whatsapp\_button\_click  
page: site URL  
language: language

---

###### **9) Login**

event: 'login'  
page: page URL  
pagename: page title  
method: 'email'  
language: language

---

###### **10) Sign Up**

event: 'sign\_up'  
page: page URL  
pagename: page title  
method: 'email'  
language: language  
type: agency / user

---

###### **11) Password Reset**

event: 'reset\_password'  
page: page URL  
pagename: page title  
language: language

 

 

 

**ADDITIONAL TRACKED INFORMATION**

Cross-cutting data that enhances funnel analysis and ensures consistent measurement.

- **Currency:** user-selected currency
- **Categorization:** Rents, Additionals, Insurances, Deliveries
- **Location:** branch and delivery location data
- **Timing:** pick-up and return dates

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